An Intangible Weight to Carry free essay sample

This summary is not available. Please click here to view the post.

Surviving the lastest recession of Sept 11 Essay Example For Students

Surviving the lastest recession of Sept 11 Essay The U.S. economy is on the verge of dealing with its tenth recession since World War II. The economic data coming in are some of the first post-September 11 readings, and they reflect the initial shock on consumer and business activity. The numbers prove that households and companies did exactly as expected when a crisis hits: They froze (Madigan 48). However, consumers fail to realize that our economy is subject to a periodic, but irregular up and down phenomena known as the business cycle. Despite alarming data, this recession could be mild according to precedents set in the past. A basic definition of a recession is a decrease in Real GDP that lasts for at least two quarters or six months. Over its 146-year history, the United States has endured recession for approximately one third of the time. For that reason, economic analysts are far too familiar with the conditions that initiate a recession. There are many signs that point toward a future recession. Through past experiences, economists have learned to identify and react to the potential slowdowns in the economy. In this case, a weak job market, a decrease in inventories and capital spending, as well as a slowdown in economic growth, all fueled the latest recession. We will write a custom essay on Surviving the lastest recession of Sept 11 specifically for you for only $16.38 $13.9/page Order now The state of the labor market is an excellent indicator for a potential recession. Naturally, at the hands of the ever-changing technology, new jobs are created and old ones are destroyed. The United States has been enjoying an expansionary period since the end of the 1990-1991 recession (Bade 138). Over the past decade, the rapid rate of job creation in the new economy significantly lowered the unemployment rate. However, the slowdown in the economy had forced companies to reevaluate their hiring plans. Businesses have been realigning their inventories and capital spending all year to match up with diminished prospects for demand (Madigan 48). Therefore, the labor market was better prepared to take on a recession that came after the longest period of economic growth in the history of the United States. Excess inventory, the stock that companies have not sold, is one of the factors that led to the current economic downfall. Over the past year, due to a decrease in consumer demand and consumer spending, excess inventories have forced companies to ease up on production and to cut down the workforce. A significant change in either the workforce or inventories can be an indicator for budding recession. Economic Growth is a sustained expansion of production possibilities measured as an increase in real GDP over a certain period (Bade 222). Rapid Economic Growth for a number of years can transform a poor nation into a wealthy one. Just as, an absence of economic growth for many years can transform a wealthy nation into a poor one. Due to the discovery of new technologies, many people doubted the fact that at some point and time the economic growth would slow down.However, with a limited amount of resources, the economic growth of a nation is bound to come to a halt at one time or another. The U.S. has been subject to continuous economic growth for the past decade. However, with a limited amount of the factors of production and technology, economic growth in the United States is finally showing signs of slowing down. Changes in the economic growth patterns of nations are a great way of detecting potential recessions.Amid the talk of global recession, the United States is doing well to keep from upending the fragile economy. The Federal Reserve Board has taken steps to cut the interest rates, as well as offer tax rebates to people who have suffered from the downturn in the economy. By doing so, the FED homes to get consumer spending back on track. For now, the recession looks anything but mild, and forth-quarter Real GDP is set to fall at a faster rate than it did in the third (Madigan 48). Nonetheless, the drop in the Real GDP represents the initial shock sent throughout the world in mid-September. Even though the airline industry has incurred losses that ere unimaginable, past experiences with recessions should help ease our fears. Sure, the United States hasnt seen anything

Sample Analysis Essay Introduction

Sample Analysis Essay IntroductionEvery student who starts university should have a sample analysis essay introduction. Writing an essay to introduce yourself and tell a story is a fundamental part of writing. You want to create an impression of yourself in the reader's mind before you move on to telling the story.There are three things you need to keep in mind when composing your introduction. First, the introduction should have a sense of fun and interest. Second, you should use lots of detail, but in a short paragraph. And third, the reader should not be able to see your writing until the end of the article.There are two things that help create a sense of fun and interest in an English composition. First, you should focus on the author. Try to make your article a reflection of your personality.The second thing you can do is to use ideas and examples from history or literature. A good introduction should have some type of 'theme.' One way to make this theme a part of your introduct ion is to include one of your particular passions or hobbies at the beginning of the essay.In addition to being a reflection of your personal interests, your essay should be interesting and engaging. Use good words such as 'hilarious'amusing' when describing things or events in your background. Don't describe a person in terms of how they look or sound. Don't try to be descriptive at the expense of accuracy.Lastly, use of sentence structure that keeps the focus of the essay within the paragraph. Keep the opening and closing sentences of each paragraph short and to the point. Fill each paragraph with either one or two sentences.Having all these tips will help you write a well-written introduction that will catch the attention of your reader. When writing an introduction, you are writing an introduction, so focus on your objective. If you are trying to impress your potential employer or telling your story, then go for it.The best way to write an introductory essay is to write a profes sional piece. Now that you have a few pointers for you, go out and start writing!

International Marketing Plan Apple Essays

International Marketing Plan Apple Essays International Marketing Plan Apple Paper International Marketing Plan Apple Paper hormonal ?Lives with a parent/s or guardian, college campus or apartment ? Enjoys the internet and other new technologies ?Craves attention, trendy, enjoys music, likes material objects Behavioral Variables ?This group influences sales of products for the household ? This group will first look to the Internet to acquire information ? They would likely want a product that everyone else has Developing choice patterns and product loyalty ?They will be devastated if a purchase of their desire is not made Marketing Strategy Product Packaging is very important to a sale and protection of a product. The exterior must be durable, pleasing and must catch attention. The interior must contain the product and the accessories in a stable, protective way. The elements of the package will remain consistent with all other communications. It will be easily identifiable, pleasing to the eye and effective in catching attention encouraging poten tial buyers to purchase the product. The other elements of the package include the exterior and the interior. The exterior of the packaging will feature the bright color background and a silhouette cutout on the box. There will be a physically unbreakable display window to reveal the iPod. The package will be oversized to help reduce the risk of theft. It will be packaged in such a way that it will be protected from damage caused by physical force, weather elements and shipping pressures. Information on the use, the handling of the iPod and the disposal will be placed on the package. Any government regulated information will also be placed on the box. The interior of the packaging will hold the iPod and the accessories in place despite any movement. The iPod is packaged with software enabling users to uploading music, photos, and videos called iTunes. Also contained in the package is a charger, instructions, connection cords, earbud headphones and a promotional card for free downloads with regards to the promotional game. All these essentials will carefully be placed in a plastic molded design to prevent any displacement during turbulent movement when crossing the international seas. Promotional Strategy There are many types of promotions that can be utilized to increase the changes of a purchase. The one from of promotion I will use to engage the consumer and encourage them to purchase the Apple iPod will be an interactive sweepstake. The promotion campaign will utilize the same elements as that of advertising to create a single voice. The promotions campaign of the Apple iPod would include the silhouette as part of the promotion. The idea is to engage viewers, readers and listeners to participate in the â€Å"Shadows of the Silhouette† promotional sweepstakes game. The promotional game consists of silhouettes of famous musical artists from the U. K. Each artist has a different prize level. Participants will receive pieces of the silhouette after they complete online registration or mail-in a postcard. The pieces or clues will help them fill-in the silhouette. They have an opportunity to win several prizes based on the completion of the silhouette. For every iTune song downloaded, any Apple product purchased, entering promotional codes found within the magazine ads will give participants clues. Of course, no purchase is necessary to enter. Pricing Strategy The prices will allow for sufficient gross profit to cover overhead expenses. Apple utilizes a markup method, based on costs. The markup will depend on the product, but will be around 40% to cover expenses. A cost book will list each individual product and their costs. We will not attempt to offer drastically lower prices. However, we will be relatively lower than our competitors in the beginning of the introduction. Channels of Distribution, Modes of Entry Products will be shipped via freight and flight across the English channels, utilizing mostly freight to enter the following ports Hound Point, Immingham, Milford Haven, Liverpool, London, Southampton, Sullom Voe and the Teesport. We would follow all government restrictions and regulations as it pertains to shipping and value added taxes while maintaining a strong relationship with our suppliers. Implementation Action plans, Implementation and Control Advertising plays a key role in persuading members of the United Kingdom target market about our products and services. These advertisements create awareness, response and brand knowledge among other qualities. Apple Corporation has used this strategy to implement many new product announcements that are on to the market today and we will continue this method in the international borders. Apple has promoted the iPod and iTunes brands in several successful advertising campaigns, a large number of which are part of their series of silhouette commercials. They also produce commercials with popular artists performing their songs. These commercials have been very successful in creating awareness and recognition of the Apple iPod. The commercials I am proposing would include various artists from different genres of music. These artists would appeal to a wide spectrum of music listeners in the U. K. This would create a sense of belonging, acceptance and relationship building among consumers. The artist would perform part of their song against complex bright animation. Then towards the end of the commercial the artist would hold their iPod while connecting their earbud headphones. Then transform into a silhouette on their iPod as it falls ever so gently to the ground. The screen will display the words â€Å"Are you part of the iScene? †. These effective advertisements will capture the attention of the target audiences. Our main focus is advertising to increase brand knowledge within the target audience. In addition, we will create a desire among the target audience with the message â€Å"Are you a part of the iScene? † To this end we will be utilizing the following forms of media, television, radio, magazine, internet, out-of-home and alternative advertising. Since TV commercials are one of the most effective, most pervasive, and most popular methods of selling products we will be using this to reach our main target audience. Radio commercials will also be another effective media to utilize with this advertising campaign. The radio and television commercials will be placed on station that are appreciate in reaching our target audience. Television stations that are popular among the U. K. target audience would be utilized. They will play at times when the target audience views/listens to these stations. Also the ads will be repeated over and over, which achieves the frequency that is need. Other communication channels that will be utilized include internet, magazine, out-of-home and alternative advertising. Internet ads will be a nice supplement to the overall advertising campaign. There are 840 million people who use the internet, according to the Global Reach Agency, which translates to reaching a lot of people. A way we will draw people to visit the iPod website is by the use of chat rooms, blogs, pop-up ads and search engines. The use of the website will enable more people globally to explore information, promotions and other information that Apple Corporation has to offer. Special focus will be placed on the Apple iPod. The internet will also enable us to send promotional information, news and coupons via e-mail to our customers and potential customers. We would be able to post events and supporting activities on the website. We will utilize magazine advertisement that the target audience reads. The magazine advertisement will have the same design as the rest of the communications. It will also play a vital role within the promotion aspect of this plan. As a communications tool customer magazines are enormously powerful and allow a level of contact with consumers. They range from general interest titles such as Time, GQ and Cosmopolitan, which appeal to a variety of readers, to highly specialist titles covering particular hobbies, leisure pursuits or other interests. They also measure and track fairly well, offering tangible information on return on investment. The most common type of out-of-home advertising is the billboard but also extends to the other outdoor ads such as posters. The message on the billboard will be readable in a very short period of time because people usually pass billboards going at high speeds. There will be only a few words, Are you a part of the iScene? , in large print, with an eye-catching silhouette image with a bright colorful background. The same attention-grabbing advertisement will extend to buses being wrapped, buildings painted and an iPod Mobile. These advertising methods would depend on the government’s regulations and requirements. Timelines and Milestones Monitoring, Review and Evaluation What is evaluation all about? Did we implement the activities we proposed? Did attitudes change-among the community, customers, management-as a result of our programs? Evaluative research, sometimes called summative research, is conducted primarily to determine whether a marketing plan has accomplished its goals and objectives. A variant of evaluation can be applied during a program to monitor progress and indicate where modifications might make sense. The key word in society today is accountability, which means taking responsibility for achieving the performance promised. With resources limited and competition fierce, managers at every level demand accountability for every activity on which they spend money. That’s what evaluation is all about. Marketing professionals are obligated today to assess what they’ve done to determine whether the expense was worth it. In the end we reported back to management. Evaluation findings should be shared with management. This reinforces the notion that marketing is contributing to management goals for the organization. Conclusion The Apple iPod is a great example of a well designed campaign. The Apple Corporation has come a long way since the â€Å"Think Different† campaign of the 1980’s. They now have greater strength as company and as a brand. The use of innovation, creativity and well made products have put Apple at the forefront of technology. Enhancing the brand by crossing the international border will be challenging since it is unfamiliar territory. However, the concepts and the use of the international concepts in a reliable manner will help to create a stronger marketing plan. This plan may help to gain additional market share as well as increase sales, brand awareness and recognition among other advantage points. References Chaudhuri, Arjun Holbrook, Morris B. , (April 2001). The channel of effects from brand Trust and Brand Affect to Brand Performance: the Role of Brand loyalty. Journal of Marketing 90 Goldman, Jordan. Public Relations in the Marketing Mix, Lincolnwood, Ill. :NTC Business Books, 1984 Hesseldahl, Arik (2005). The numbers inside the new iPod. Business Week Schlender, Brent (2001). Apples 21st-Century Walkman. Fortune Donovan, Alan. (2006). Using an iPod with Linux. Technology Weekly, 84 Holdrum, Mike. (November 8, 1999) Great Age of the Brand. Advertising Age, 36 Susan G. Komen Breast Cancer Foundation is a site that provides full text of services the foundation offers. ( komen. org) Wikipedia is a site that presents the full text of many essential works in the literature of many topics (http://en. wikipedia. org/wiki/Ipod) Global Reach Agency provides online marketing, multilingual Web promotion and Website translation. ( glreach. com/) CIA provides fact book information on various countries ( odci. gov/cia/publications/factbook/geos/uk. html) Images provided from www. apple. com and www. ipod. com

Explain and discuss the ways in which sociology and Psychology can Essay

Explain and discuss the ways in which sociology and Psychology can help provide a better understanding of Health and Health care - Essay Example In order to provide an in-depth knowledge, let us define first sociology, psychology, health, and health care. Sociology is derived from the Latin word socius meaning companion and the Greek word logus meaning study of (Taylor & Field, 2007, p. 3). As a discipline, sociology is the social scientific study of society including the interactions between people and society and the influence they imposed on each other (Hyde, Lohan & McDonnell, 2004, p. 3). On the other hand, psychology refers to the scientific study of human behavior which includes how an organism act, think, feel, learn, perceive, interact with others and understand themselves (Barkway, 2009, p. 2). Health is a holistic discipline and is defined by the World Health Organization in 1946 as â€Å" a state of physical and social well-being and not merely the absence of disease and infirmity† and health care refers to the delivery of health services of health professionals to achieve state of equilibrium (Harari & Leg ge, 2001, p. 2). Understanding the role of sociology and psychology to health and health care doesn’t end in knowing the core definition but rather, by careful analysis of the underlying principles, perspectives, alternative explanations, issues, influence on human behavior and general implications on the population to determine and entail the relationship between psychology, sociology, health, and health care. Human Behavior in Health Care Settings In a health care setting, health providers deal with people of different behavior and beliefs. Most of these people have complicated illnesses and behavioral reactions toward health care delivery and settings vary. Human behavior towards health care settings depends on several factors. It may be political, social, economic, and environment. There are culturally held beliefs about illness, disease prevention, treatments, as well as appropriate health behaviors and identification of the sick role. Health care providers must be aware of a person’s cultural norms to avoid culture shock and must start at the most basic level to foster health-promoting behaviors towards health care. Let us take the example of human behavior with regards to counseling in a health care setting. People may imagine the scenario as two individuals facing each other. Most of the times, patients behave in a way to show their feelings and being uncomfortable at closeness but there are also individuals who feel comfortable about this closeness and likely behave to confide in a health care staff and asks questions. In some instances, patient’s find it comfortable to verbalize their feelings and reasons of their behavior with the health care professional informally, checking their intravenous infusion or massaging them, rather than the formal set-up which is a one-on-one basis, facing each other (Barkway, 2009, p. 155). Human behaviors directly affect the status of health care. Negative human behaviors such as distrust in healt h care

Assignment1 Industrial Ecology Research Paper Example | Topics and Well Written Essays - 750 words

Assignment1 Industrial Ecology - Research Paper Example 38). Businesses should not be awarded on the basis of the price tag. The business should aim at minimizing the total cost. The business should strive at creating long-term relationships of trust and loyalty through a single supplier of any item. If the buyer and the vendor optimize their own positions, the whole system becomes optimized (Gitlow et al. 39). Improvement of the production and service system should be constant and never ending. This will improve the productivity and quality and the resultant effect is decreased costs. The management can be boosted through operational definitions and empowerment (Gitlow et al. 40). Training of the employees on the job should be instituted. Employees form an important part of the organization and their comfort in the work place requires job skills training. Training itself is a system and effective training has an effect on the skill distribution for a particular job skill (Gitlow et al. 45). Leadership should be instituted. Supervision should make the machines, gadgets and people perform a better job. The supervision of the management and production workers needs a complete overhaul. A leader should be capable of understanding his performance and that of the workers. A leader cannot predict the performance of an individual based on the old job experience but he must have theory to help in the prediction (Gitlow et al. 46). Fear should be driven out if the people in the company have to work effectively. Fear and anxiety are both negative reactive behaviors. Fear may result from job insecurity, poor supervision, faulty inspection procedures and other causes. It is the prerogative of the management to ensure that the causes of fear are eliminated. The barriers between the departments should be broken. People should work as a team regardless of their departments (sales, research, production, or design). They should be able to foresee the

Chinese popular culture Essay Example | Topics and Well Written Essays - 1500 words - 1

Chinese popular culture - Essay Example Especially in immensely growing economies like China or India, college graduates are of pivotal importance. This is because college graduates are the source of talent for the countries. Due to unemployment for many reasons, the pool of talent at the college level is lost and their talents to ensure sustainable growth over the period of time go into the drain. In China, it is estimated that this year around 7 million students will pass out from colleges and universities. These numbers are the biggest since 2012, when 6.8 million students passed higher college or universities. Keeping this in view, unemployment rate in China will go above the current rate, i.e. 20%, as around 54% out of 7 million students would find it difficult to find a suitable job (Chan, 2010). In this scenario, where college graduates are still unemployed, the Chinese government has to step in and facilitate those students. Biggest advantage of unemployment that Chinese college graduates can receive is that, they are provided with funds by the government in order to empower them to start earning. But on the other hand, majority of the Chinese corporations and businesses are more leaning towards foreign talent than to trust their own pool of talent. As a result, this pool of talent is becoming a waste and the college graduates’ lifestyle has also gone below par. The perfect example of projecting this misery is that, Chinese unemployed graduates are forced to live in small colonies, where each apartment is filled with 8 to 9 college graduates. Despite of living difficulties these college graduates are facing, another dilemma they are indulging into is criminal activities. By adopting a wrongful path, these college graduates aim to make more money in a relatively less amount of time (Solinger, 1999). To meet their expenditures, these unemployed college graduates majorly depend upon the aid they receive from the government. This aid enables unemployed college graduates to fulfill their ex penditures for housing, education, food and travelling. But, due to increasing unemployment, the aid provided to the students is becoming a burden on national reserves. Chinese government reports millions of Yuan that are spent on the social security of these unemployed college graduates. On the other hand, other source of income for these unemployed college graduate is through criminal activities, purchase and sell of drugs, engaging into trash jobs which prevents the talent to reach at the top notch corporate level where the can prove to be more beneficial. Even if they find a job, it might be in the field for which they are not qualified or they do not have ambitions for. In this scenario, they fall victim to boredom at job place and their performance levels are decreased. Moreover, it causes severe depression and stress due to dissatisfaction form the job. Unemployed Peasant Laborers Peasant laborers are those laborers who work at a very basic level of country’s economy. These might include farmers and other self-employed basic level workers. These workers are considered as being the biggest victim of unemployment. This is because, these are the one who produce items of basic necessities and perform basic jobs that are pivotal for the growth of